Progressive Grocer + IRI: Tea Among Fastest Growing, Highest Volume Beverages

Progressive Grocer and IRI recently released their 73rd Annual Consumer Expenditures Report, revealing tea as one of the fastest growing and highest volume-moving beverages in grocery retail.

View Firsd Tea’s private brand options on RangeMe.

Some of the highlights include:

• Tea saw a 19.5% increase in sales over the previous year, reaching dollar sales of nearly $840 million
• Tea sales growth outpaced that of sports drinks and did more volume than juices
• Instant teas as a separate category grew by 18.8%

Grocery tea sales increased by 19.5%, with store brand teas as an important driver

Recent trends in private label that support tea growth:

• 2020 import data coincides with consumer preferences for healthy green teas over traditional black tea blends

Store brand teas have also upped their game, focusing more on:

• Certified teas – USDA Organic, Fair Trade, Non-GMO, and free-from claims
• Flavor + Function – movement beyond the basic flavors towards teas for digestion, relaxation, and other benefits

Considering that approximately 75% of the items in a grocery store carries are “slow-moving,” these boosts in tea sales cannot be ignored.