Progressive Grocer and IRI recently released their 73rd Annual Consumer Expenditures Report, revealing tea as one of the fastest growing and highest volume-moving beverages in grocery retail.
View Firsd Tea’s private brand options on RangeMe.
Some of the highlights include:
Tea saw a 19.5% increase in sales over the previous year, reaching dollar sales of nearly $840 million
Tea sales growth outpaced that of sports drinks and did more volume than juices
Instant teas as a separate category grew by 18.8%
Grocery tea sales increased by 19.5%, with store brand teas as an important driver
Recent trends in private label that support tea growth:
2020 import data coincides with consumer preferences for healthy green teas over traditional black tea blends
Store brand teas have also upped their game, focusing more on: