More recent innovations have extended teas to hard seltzers and other FMBs. Twisted Tea, accounting for over 90% of hard tea sales, saw revenues of over $0.5 billion in 2020-21.Other brands are cashing in on heady tea results as well, including White Claw, Truly, and the Mike’s lines.
HARD TEA BEVERAGES: WHAT WORKS AND WHAT DOESN’T
Craft beers with tea have likewise met with success. Four Peaks, Yeastie Boys, and many others have tapped into the demand for great tasting tea-beers. Many of these early achievements were built upon familiar black and green teas, but the options are quickly expanding to include jasmine green tea, oolong, matcha, and other diverse teas.
A BREWER’S PERSPECTIVE ON TEA BEERS
Overall, tea-beer innovation points to growing interest in new and more variety in the beer spectrum, especially when paired with familiar and favorite elements. These novel combinations invite new beer drinkers into the fold while also creating new occasions and opportunities for enjoying beer. With tea’s widespread acceptance as a clean and healthy beverage, tea-beers also appeal to increasing desire for more beneficial brews.